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Why millennials like to dress like retirees

Do you have a pair of Issey Miyake Pleats Please pants? Do you disregard the trend of narrow sunglasses and continue to favor oversized frames? If so, you may have more in common with the fashion of your grandparents’ time.

Naomi Shimada, a writer, model, and an all-round and influential thinker, told Vogue: "I am and will be a fan of Pleats Please. I grew up in Japan and have seen many elderly women over the years. Wear Pleats Please. In fact, they are my most admired style symbol."

Shimada is not the only one who is keen to wear styles for retirement. This trend with young people as the core and comfort as the core has made Patagonia wool clothing and ergonomic Velcro sandals fashionable. I have to admit that we are entering a fashion field that is usually dominated by people over 65.

Let's disassemble what are the characteristics of retirement styling?

This retro style first appeared on Instagram in 2017. Retired style fans are not keen on mini sunglasses from the 90s, but prefer to wear large rimmed sunglasses. For example, Nordic stylist SophiaRoe likes to wear a pair of colored plexiglass glasses . In daily life, "retirees" like to wear a clean ironed white or soft, unisex T-shirt, elastic, ankle-length straight-leg pants (without zipper), revealing a pair of striped aerobics socks And New Balance 608 sneakers. You can also wear a zipper climbing sweater, but we recommend the "Retired Collection" by British designer Ashley Williams, especially the "Retired and Loving It'" slogan sweater or vest.

Why did dressing like retired employees suddenly become fashionable?

According to a report by CapitalOne, “retirees today have the most enviable lives: healthier, more wealth and more time to enjoy life, no longer restricted by work”. But does this kind of thinking also apply to millennials? Those born between 1981 and 1996 have a self-motivating entrepreneurial spirit. The non-traditional career planning they have gone through, coupled with the rise of "Self Care" culture, has completely changed the new generation Work dress code.

Unsurprisingly, the emergence of retirement clothing trends has a lot to do with comfort (the most overlooked quality of high fashion). For millennials who move more, comfort is always a priority. They took out their smartphones in the Prada messenger bag to handle work and social life on the go. Actress JulietteLabelle also echoed Shimada’s praise for Pleats Please’s high storage capacity, “It won’t take up any space in your bag, and it’s incredibly light.” Labelle and her friend, Canadian artist Chloe Wise, are often spotted Wearing the basic foundation of Issey Miyake appeared.

Comfort is also the emotion behind the Copenhagen brand Saks Potts-arguably a fashion model for millennials (and Gen Z), North West and rapper Cardi B are also loyal followers. The brand is also cooperating with the Danish brand Ecco, and is about to jointly launch footwear, including cowboy boots and knee-length boots with the "SP" logo. These are-you guessed it-additional points that the new generation needs.

“We always focus on materials, but comfort is the most important to us,” explains SaksPotts founder Barbara Potts. “Especially Danes, they like comfort,” added co-founder Catherine Saks.

This designer who likes to favor bright pink and glossy fabrics, frankly pointed out the benefit of cooperating with a brand that is particularly acclaimed for designing for the elderly: innovation.

"Ecco has developed high-tech fabrics for Apple and Louis Vuitton," Saks told Vogue. "Their technology means that if we want to make a leather that glows in the dark, it can be done," she explained, implying the underexplored possibilities of retirement style. In an era where millennials are driving a sustainable and fashionable future, the tried-and-tested wardrobes of our seniors offer more than aesthetics. Today, the millennial generation is leading a fashion future based on sustainable development, and the tried and tested style of this elder may be bringing a new perspective of thinking to this fashion revolution.

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